POPMENTAL

Hornsby delivers Oscar worthy performance in racially charged drama ‘The Hate U Give’

Kanye West appeared on TMZ live yesterday rocking his new favorite accessory to discuss his SNL appearance, abolishing the 13th amendment, running for president in 2024, and a lot more.

The wait is officially over! Lil Wayne’s highly anticipated fifth studio album Tha Carter V has officially been released on all major streaming platforms. Why did it take so long? Why is it being released now? We’ve got it all here for you at PopMental

Utilizing an effective media buy , ABC’s critically acclaimed sitcom, and my favorite show, Black-ish has grabbed the attention of the advertising industry once again. Procter and Gamble teams up with Black-ish to discuss an issue important to it’s audience.

Video of Cardi B and Nicki Minaj getting into a physical altercation at the Harper's Bazaar 2018 ICONS party surfaced late Friday night ( September 7,2018) during New York Fashion Week. Late Friday night while the Twitter world was minding its own business multiple blogs tweeted out a video they  had received from eyewitnesses at the event. The video shows an altercation in the hallway of the event in which Cardi B is attacking Nicki Minaj’s security in an attempt to get to her. Minaj appears unbothered in the video standing in a corner behind her security.

In the last  3-5 years, there has been a consistent trend of high-end fashion brands repositioning themselves to appeal to a younger market. To meet this business objective many brands have begun utilizing influencer marketing strategy. We’ve seen it successfully done with Calvin Klein’s user-generated campaign #InMyCalvins, and many brands have followed suit since.One of the most exciting rebranding campaigns taking place in fashion is Tommy Hilfiger's collaboration with supermodel and social media influencer GiGi Hadid.