about
b. 1986, HK.
DO IT FOR THE CULTURE
Alfonso Tolbert is a Creative Strategist and Copywriter with experience providing creative and relevant social copy, identifying and leveraging cultural trends, and developing always-on content series for consumer product brands across a wide range of media platforms. After spending 4+ years in the social media and advertising industry Alfonso has developed an aptitude for strategically leveraging pop culture to yield meaningful results for brands.
During his time in the advertising industry Alfonso has worked on Super Bowl PR activations, lead creative content development, provided creative evergreen social copy for national consumer brands, and helped brands better understand the world of digital and popular culture in anyway he can. Remembering how difficult it was to break into the ad industry, Alfonso understands the importance of sharing his industry entrance story with aspiring advertising professionals.