Over the last 5+ years in the social media industry I’ve helped my clients humanize their brands in a way that allows them to break through digital culture to connect with consumers. Through social listening, always-on content development, and evergreen social copywriting, I’ve helped a wide range of consumer product brands keep up with the ever evolving social media landscape. My love for all things pop and digital culture has allowed me to push my clients to meet their customers where they are and build community.
As a content strategist/copywriter i’ve been tasked with helping my clients craft content that could meet their performance objectives in the modern social landscape. From content strategy approach to briefing content creators to writing copy i’ve been fortunate enough to touch content creation from inception to execution with the help of some amazing design partners. Scroll through the posts below to see some of my favorite client work i’ve executed for Instagram so far.
Throughout my career I’ve managed to leverage my knowledge of pop culture to help brands break through on Twitter via trend engagement and community building. From writing social copy for Evolve to pitching real time trend engagement moments on the platform for Starbucks, Samsung, Bissell and more I’ve developed a knack for helping brands show up on twitter at the right time in the right way. Scroll through the posts below to see some of my favorite copy and trend engagement moments I’ve executed on Twitter so far.
TikTok
The say the best way to learn how to do something is to just get out there and do it, I’ve found that with TikTok the same rule applies. To stay on top of all things content creation and trend engagement on social media’s most exciting and relevant platform I’ve created my own food review and lifestyle series. Scroll through the posts below to see what I’ve learned about content creation on the platform so far.
